SPORTS
ENTERTAINMENT
We collaborate with clubs, networks, and brands on award-winning sports entertainment.
I Collect
Topps Collectables
What does it take to own a piece of history?
Alongside our partners at Topps, LUX produces I Collect, a deep dive into the lives of the hobby's most elite enthusiasts. We don't just show the items; we tell the stories of the people behind the glass.
Now a cornerstone of the community with 1M+ views, the series has solidified its reputation as "the show" for collectors worldwide, proving that behind every card and collectible is a human story worth telling.
'Ballers
ft. Emil Forsberg
Forsberg is a Red Bull legend who hopes to bring his winning ways to New York. LUX produced this series alongside our Red Bull partners. Now streaming on Apple TV+.
SI Stadium
Tour the all new Sports Illustrated Stadium, offering next-level fan experiences and activations.
Topps
Bowman
This series produced by Topps Collectables, features young
athletes on the rise to stardom.
It's produced for digital platforms in collaboration with the athletes.
Aaron
Judge
Yankees superstar, Aaron Judge, grew up in Linden, CA, where childhood life lessons helped pave the way to his All-Rise Foundation.
New York
Red Bulls
Profile produced for Apple TV+ on the signing of European Footballer, Eric Maxim Choupo-Moting, to the New York Red Bulls.